Laos, Christian P. September
10, 2013
BSMC
12-1-74047
Media, in its different forms which is radio,
television, newspaper, magazines and by the new technology media also
distributed information's to the use of social networks. Media has been the source
of information’s has been the announcers and entertainers, the watchdogs and
the setter of the agenda of the masses.
Yes, the setter of the agenda, there is a
theory made by Dr. Max
McCombs and Dr. Donald Shaw named The Agenda-Setting theory wherein the ability media of media to
influence has the agenda of different people around the world.
There is a lot of news and articles
distributed by the different media around the world that uses this theory to
influence the mass.
Let’s analyze two different broadsheets and
one foreign news website and know what core assumptions we can find in them.
First The Manila Bulletin (There’s good news
here)
The
Manila Bulletin is the Philippines' largest broadsheet newspaper by
circulation, followed by the Philippine Daily Inquirer. Owned by
a Filipino-Chinese business
mogul Emilio Yap, who, aside from
the Manila Bulletin Publishing Corporation (the paper's controlling company), also owns the Manila
Hotel, Centro Escolar University and Euro-Phil Laboratories.
Let’s see.
One of the most controversial and talked
about topic nowadays in the Philippines is pork barrel scam, there are a lot of
speculations that was said by the different whistle blowers and some of these
speculations are yet to be proven. As a citizen of this country I tried to scan
and read different Medias to know information's about the said issue;
Second Business Mirror (A Broader look at
today's Business);
Business
Mirror is a 2nd business newspaper in
the Philippines founded by T.
Antonio Chua-Cabangon its Publisher
T. Anthony C. Cabangon. As of September 2011. Business mirror is known for its
news and articles that tackles up the topic about different business trends.
Third
The Wall Street Journal;
Wall Street Journal is an American English-language international daily newspaper with a special emphasis on business and economic news.
Wall Street Journal is an American English-language international daily newspaper with a special emphasis on business and economic news.
But nowadays Wall Street Journal also
emphasize the political news that are happening in their own government such as
the one of the article that is given a wide space that could easily get the
attention of the readers. "Obama Push to hit Syria Takes Detour" and
other more political news.
The wall street journal also emphasizes
different topics that are mostly read by the public and tries to set the topic
as the most and widely read. Some of this is entertaining but not everything is
really important.
In conclusion regarding the Agenda-Setting
theory, both Broadsheets namely Business mirror and Manila bulletin, are
perceiving kind of Broadsheets because they make the readers believe that this
topics are needed to be discussed, talked about, and have the full attention of
the readers.
Now about the Wall Street Journal Webpage, I
can conclude that the webpage filters, shapes and also perceives the topics.
First it filters and shapes because of the Top Picks articles that was posted,
writers of this articles filters the information and shapes it to make it
appealing to the readers so that the readers would think that this articles
really confronts the reality and this articles are important. Second it perceives
because of the different political news, written in different angles but same
topic that is posted in the webpage. It makes the readers think that this topic
are needed to be discussed, talked about, and have the full attention of the
readers.
